Traders use all sorts of technical, fundamental and macro indicators to decide when to invest in or sell an asset. So what if we added an occult indicator to the mix? I customised a tarot card deck to give market specific readings and trading Twitter blew up about it.
In fact, the joke mock-ups were so popular that a few months later we made the cards for real. They were a low cost means of creating digital and in-person talk triggers to get traders to talk with one another about TradingView. We continued the role play by occasionally doing readings on social media and YouTube.