position everything.

Hi, I’m James Maddison, a London-based creative director, brand consultant and marketing specialist. I create brands that are remembered — through positioning strategy, tone of voice work, stunts, ads, content and merchandise. I’ve launched products into space, sold out a completely new Swiss watch complication in 24 hours, and made the occult eminently attractive to day traders.

As the former CMO of a unicorn fintech used by 30 million people worldwide, I know how to have conversations at the very top of table, but still roll up my sleeves too. If you think I can help you, let’s get a conversation going.

Maddison

Design + copyright by James Maddison, 2023
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