Millions of people land on the TradingView homepage every month. Our objective was to convert these users from passive consumers to active brands fans, by exposing them to a cinematic commercial championing the company slogan “Look first / Then leap”.

I oversaw every aspect of this creative, which was brought to life by the excellent video agency Spindle, writing the script myself. Additionally, we also created a second, more practical, version using Alex Honnold: these had great appeal to viewers from countries where English was not the primary language.