The first rebrand I ever attempted was with one of the best design agencies in all of London. It took me nine months the complete and was—without a shadow of a doubt—one of the most painful experiences of my life.

So when it came to Resi, I took a radically different approach: do everything oneself. Every facet of the brand, from logo to colours I scoped out initially, and then refined with the product team. It took us a month to finish and implement.

The results have been incredible: with branded search registrations up 76% for 2024.