Hello, James here, I’m a married father of one, living in London, originally from the North but grew up in the Cotswolds. The two most important things you need to know about me are a.) I’m forever drawn to the white space of untapped ideas and b.) I get obsessed with the intricacies of bringing said ideas to life.

My career to-date has been far from standard. At various times, I’ve been an investigative journalist, a founder of a successful adventure magazine, a paid explorer of desert regions, a 4 minute 34 second mile runner, a content strategist for some of the UK’s biggest financial organisations, a chief marketing officer at a $3bn tech company and now a creative director and consultant.

I’m a firm proponent of micromastery, that finessing many smaller and broader skills, rather than one standalone area of expertise, is the key to marketing success. This is because companies need talented and bold unifiers, not committees of self-interested experts, if they’re to really resonate in the hearts and minds of their audiences.

I bring this discipline to my work on a daily basis, and am just as comfortable working through CRM flows as I am devising brand ads. Every touch-point is a chance to win, so every touch-point should be positioned perfectly — that’s how you build long-term memorability and brand love.

• Brand positioning
• Tone of voice
• Creative concept work
• Ads
• Stunts and activations
• Bespoke merchandise
• Talk trigger marketing
• Design foundations
• Product content
• Content marketing planning